Digital Transformation in Tourism: Strategies snd Technologies

In the context of global digitalization, the tourism sector is undergoing a profound transformation driven by emerging technologies, evolving customer expectations, and increasing competitive pressure. Digital transformation in tourism extends beyond the mere adoption of digital tools; it encompasses the redesign of service ecosystems, business models, and value creation processes across destinations, organizations, and tourism networks.

The track “Digital Transformation in Tourism: Strategies and Technologies” focuses on the strategic and technological dimensions of this transformation, with particular attention to the specific characteristics and challenges of the tourism industry. It aims to explore how digital technologies—such as artificial intelligence, data analytics, platform systems, and smart technologies—are reshaping tourism experiences, enabling personalization, and supporting more efficient and sustainable operations.

Furthermore, the track addresses the role of leadership, organizational change, and digital competencies in tourism organizations, as well as the importance of cybersecurity, ethical considerations, and regulatory frameworks. Special emphasis is placed on sustainable and responsible digital transformation, aligning technological innovation with environmental, social, and economic goals in tourism.

By bringing together interdisciplinary perspectives from academia and practice, this track seeks to provide actionable insights, innovative approaches, and evidence-based contributions that advance digital transformation in tourism.

Topics of Interest

(including, but not limited to):

1. Digital Strategy and Leadership in Tourism

• Development and implementation of digital strategies in tourism organizations and destinations
• Leadership and cultural change in tourism ecosystems
• Governance and performance measurement of digital transformation

2. Technology Adoption and Integration in Tourism

• Smart tourism technologies and digital infrastructures
• AI and automation in tourism services (e.g., chatbots, recommendation systems)
• Platform economies and digital tourism ecosystems

3. Transformational Change Management in Tourism

• Designing and managing digital transformation initiatives in tourism organizations
• Stakeholder coordination across tourism networks
• Overcoming resistance and enabling adoption

4. Emerging Technologies in Tourism (e.g., AI, IoT, Blockchain)

• Smart destinations and connected tourism environments
• Innovative use cases and implementation challenges
• Integration and interoperability of technologies

5. Digital Customer Experience in Tourism

• Personalized and immersive tourism experiences
• Omnichannel interaction and digital touchpoints
• Analysis of tourist behavior using data analytics

6. Digital Workforce and Skills in Tourism

• Digital competencies and training in tourism professions
• New work models and organizational adaptation
• Human–AI collaboration in service delivery

7. Data-Driven Decision Making in Tourism

• Use of big data, analytics, and AI in tourism planning and management
• Data governance and architectures in tourism ecosystems
• Privacy, ethics, and responsible data use

8. Cybersecurity in Digital Tourism Systems

• Protection of digital tourism platforms and infrastructures
• Risk management and regulatory compliance
• Incident response and resilience

9. Ethical, Sustainable, and Regulatory Considerations

• Responsible use of digital technologies in tourism
• Alignment with sustainability goals and green transformation
• Legal frameworks (e.g., GDPR, AI regulation) and societal impacts